Selected work

Loops we helped close

Anonymised case studies from our Singapore marketing agency. Metrics reflect past client campaigns and are illustrative — not promises of future performance. We never fabricate brand partnerships or named logos.

Singapore fintech scale-up · Paid media + CRO

When sign-ups looked healthy but activation did not

The problem was familiar: Google Ads and Meta campaigns drove sign-ups at a cost the board could tolerate, but fewer than one in five completed KYC — the activation step that actually mattered. Media buying optimised for volume, not activated accounts. The marketing dashboard looked busy; the growth model did not.

We rebuilt the paid acquisition structure around activated users, redesigned the onboarding funnel with twelve A/B tests over eight weeks, and introduced a conversion optimisation programme on the KYC flow. Creative production shifted from generic benefit claims to specific friction-removal messaging. Within one quarter, cost per activated account fell 34% while total sign-up volume held steady — a past result, not a guarantee for your market.

Team reviewing growth metrics with a client in a meeting room

Close-up of a marketing dashboard showing conversion metrics

Regional F&B brand · Lifecycle + paid social

Retention finally earned a budget line

A regional food and beverage brand spent heavily on TikTok and Meta acquisition while repeat order rates flatlined. Every dollar flowed to new customers; existing ones heard nothing between visits. The integrated campaign plan had no retention loop — only a leaky funnel top.

We introduced lifecycle email marketing tied to purchase recency, rebuilt CRM segmentation by order frequency, and shifted part of the paid social budget to retention-focused Meta retargeting. Content marketing supported the programme with recipe and loyalty content. Repeat order rate rose 22% over six months in the markets where the programme ran — results that depended on product quality, store experience and local competition as much as our work.

B2B SaaS · SEO + content-led growth

Organic search as a compounding acquisition channel

A B2B software company serving APAC enterprises relied entirely on LinkedIn ads for leads. Cost per lead climbed each quarter. We audited their content marketing and SEO foundation, identified high-intent keywords their sales team already heard on calls, and built a content-led growth programme — long-form guides, comparison pages and technical SEO fixes.

Organic traffic to commercial pages grew 89% over nine months, and marketing-qualified leads from search began appearing on the dashboard alongside paid channels. Attribution modelling showed search-assist influence on deals that started in outbound. Again: past performance for one client in one market — your results will depend on your product, domain authority and competitive landscape.

Consumer electronics SME · Full-service retainer

From channel chaos to a single growth circuit

An SME selling consumer electronics across Singapore and Malaysia ran Google Ads, Shopee ads and Instagram in silos — three agencies, three reports, no shared KPIs. We consolidated campaign planning under one SGD retainer, unified the marketing dashboard, and mapped a growth loop from paid search through email nurture to repurchase reminders.

Programmatic tests were cut where they added cost without conversions. Budget shifted toward high-intent search and lifecycle CRM. Blended ROAS improved over two quarters, though seasonal demand and supply-chain delays influenced results as much as our media buying decisions.

All case studies describe anonymised past client work. Metrics are illustrative of results achieved under specific conditions. Growth Circuit does not guarantee rankings, leads, sales, revenue or ROI for future engagements.

See what a growth loop could look like for you